ChildCare Education Institute Announces New Online Course on How to Market Your Child Care Center for Increased Enrollment and Retention


Duluth, GA/ March 24, 2011 – ChildCare Education Institute (CCEI), an IACET approved and nationally accredited distance training institution dedicated exclusively to the child care industry, is proud to announce the addition of a new course in the marketing series, CCEI975B – Successfully Marketing Your Program, Part 2: Enrollment and Retention.

Child care centers operate in highly competitive markets and on tight budgets. Attracting new customers, and retaining existing customers, is absolutely essential for program success. In this course, students will learn strategies for generating leads, following up on inquiries, and building families’ ongoing satisfaction and loyalty. Students can register for this course through their CCEI account. Upon successful completion of the course, students will earn 0.1 IACET CEU and receive a printable Certificate of Completion.

“Child care centers are always concerned about enrollment and customer satisfaction, but even more so in a tough economy. Effective marketing can make a huge difference in the success of any business, particularly that of child care operations. This course gives center staff and management essential tools to attract and retain appropriate customers for their programs,” said Maria Taylor, President and CEO of CCEI.

ChildCare Education Institute Offers Online Music in Early Childhood Course at No Cost in Recognition of “Music in Our Schools Month”

Duluth, GA/ March 2, 2011 – ChildCare Education Institute (CCEI), a nationally accredited, IACET CEU granting, distance training institution dedicated exclusively to the child care industry, offers the online course CHD100: Music in Early Childhood at no cost for the month of March, in honor of Music in Our Schools Month.

CHD100 was written by well-known author and national trainer, Rae Pica. This online course examines the role of music in a child’s development. It addresses how quality and variety influence selection, music’s impact on moods and behaviors, and the musical elements young children can and should experience. It also provides developmentally appropriate musical selections and activities. Go to www.cceionline.edu, select Click Here for Current Promotions, and follow instructions to take advantage of this promotion. There is no cost to set up an account and instructions are provided. This course is worth 0.1 IACET CEU and allows students to print a certificate of completion immediately.

“Music in the early childhood curriculum can have a tremendous impact on children’s creativity and cultural awareness, as well as physical and social development. CCEI continues to work with experts in the field to bring educators high-quality, relevant continuing education options that they can use to improve their skills,” said Maria Taylor, President and CEO of CCEI.